A company not having a vision is worse or not inspiring. A set of financial goals that are not achievable may generate a great product. However, success won’t survive for long. The purpose is given to the employees by a vision. The reason for a company for being is laid out by a simple statement. People get distracted, lost and emphasize on things which in the long run doesn’t matter or disengage in a complete manner in absence of purpose. A company can be tanked in an easy manner by having a big disengaged employee’s ratio. The employees’ every day with the customers are on the front line. Management and leadership function for them.